Trudy Johnston: Brand identity and websiteA personal brand with a sense of place.
Trudy Johnston is a senior creative strategist who turns places into journeys of meaning. Working to a tight deadline, I adapted a website template into a clean, contemporary digital presence that positions her as a leader in her field.
trudy Johnston website tour
A website designed for a Senior Creative Strategist
Website: Home page
Website: full page layout
LinkedIn banner
“Turning places into journeys of meaning”
TJ monogram
The challenge
A personal brand has to carry real professional authority and still feel relatable. Trudy’s work spans strategy, narrative and design, so her site needed to hold big ideas clearly and look beautiful.
The approach
Rather than build from scratch, I started with a template and reshaped it until it felt entirely hers. The design balances a clear information hierarchy, so visitors quickly understand who she is and what she does, with distinctive visual details that give the site its character and polish.
A deep green, soft sky blue and warm blush give the brand a natural, restful palette. Elegant serif headlines and generous white space let her words land. At the centre is a TJ monogram, the two letters joined into one confident mark.
Building the site
The website moves like a well-planned visit: a clear arrival, then her perspective, her story, how she works, selected work and her journal. Bold colour blocks pace the journey, portrait photography keeps it personal, and the look carries through to her LinkedIn, so every first impression feels like the same Trudy.
My role
Brand identity · Monogram · Colour and typography · Website design (adapted template) · LinkedIn banner