Pour Good: Café and coffee brand launchPour Good’s owner had a clear vision: a coffee bar with the warmth and character of old packaging and labels. My job was to articulate his ideas into a cohesive, recognisable identity, and the key to it was in his own hand. I developed a custom typeface from his handwriting, so the brand carries his signature, quite literally.
A coffee bar, signed by its founder.
Wordmark, drawn from the founder’s handwriting
Pour Good’s founder Jack, and Soph with the café A-frame
Branded mug
Embroidered cap
Tote bag
Instagram post
Branded stationary, poster, business cards and menu
Logo suite: wordmark, monogram, pennant and drop mark
Colour palette: espresso brown, cream, vintage green and blue
Moodboard: vintage labels, signwriting and packaging
The details
The challenge
Pour Good is about the craft of good coffee and a welcoming space for anyone who loves it. The owner knew the look he wanted: a worn-in palette, clean and uncomplicated layouts, and the friendly charm of vintage design. The challenge was to bring those references together into something original, so it felt nostalgic without looking borrowed.
The idea
Working closely with the owner, I developed a custom typeface inspired by his distinctive handwriting, shaped by the fluid lines of vintage signwriting. It became the heart of the identity: warm, personal and instantly his. Every cup, sign and bag carries a direct connection between the business and the person behind it.
Building the system
The capital P and G stand on their own as a monogram, set inside a pennant flag: a symbol of belonging, like the badge of a club. A small drop motif runs through the wordmark and logo marks, creating a visual language people come to recognise. The palette of espresso brown, cream, vintage green and blue keeps it feeling refined and timeless.
The identity is built to flex. It can be used in full or broken into parts, and the wordmark can be stacked, so it works as well on a coffee cup as on a shopfront sign.
Where it lives
Logo suite · Custom typeface · Colour palette · Signage · Menus · Business cards · Cups and mugs · Merch · Social media
My role
Visual identity · Custom typeface · Logo and monogram · Colour palette · Signage · Print · Merch · Social