Campaigns & Advertising
Developing campaign concepts and visual assets across print, digital and social, from the first idea to the final placement.
New Era campaignMark Tuckey
Mark Tuckey was entering a new chapter, and the campaign needed to show it. I developed the concept, a mood drawn from Australian timber, landscape and art, then organised the shoot to bring it to life. From there I carried the look across the website, the online campaign, print ads and EDMs, and wrote the press release copy so the story read as one voice everywhere.
Role: Concept · Art direction · Shoot production · Website · Digital campaign · Print ads · EDMs · Copywriting
Concept moodboard
Website refresh
Print Advertising
Digital campaign bannersCrystal Castle & Shambhala Gardens
With so many experiences to share, from crystals and gardens to visiting Tibetan monks, Crystal Castle needed its advertising to feel unmistakably its own. I developed print campaigns and established visual guidelines, so every ad shares one look and one voice, wherever it runs.
Role: Print campaigns · Visual guidelines
Print advertising
Newspaper advertisement: Gyuto Monks residency
Magazine advertisement: family experiences
Print advertisement: The Dragon EggWork Shop SaleMark Tuckey
A sale campaign still has to look like Mark Tuckey. I created a bold, playful visual concept around the brand’s signature yellow dot, then rolled it out across the website, social tiles and EDMs, building urgency from launch to the last days of the sale.
Role: Visual concept · Website · Social · EDMs
Campaign key visual
Website takeover
Social media tiles
Online banner advert on The Design Files website