Brand & Identity
Brand identities, logos, illustration, typography, layouts and visual systems.
Logos
A logo is the shortest version of your story. Mine start as hand drawings, refined line by line until every curve and space has a reason to be there. The result is a mark that’s simple enough to remember and distinctive enough to own.
Crystal Castle & Shambhala Gardens: Logo, logomark and wordmark
Response Ready: Logo
Pour Good: Hand-lettered logo
Cut Snake Distillery: Illustrated logo
Visual systems
A logo is only the beginning. I build the full visual language around it: colour palettes, secondary marks, icons and logo variations that flex from a coffee cup to a billboard. Your brand stays recognisable wherever it appears, and consistent for whomever is using it.
Crystal Castle & Shambhala Gardens: Colour palette and logo suite
Pour Good: Colour palette and brand marks
Cut Snake Distillery: Colour palette and logo suite
Typography
Type sets the tone before a single word is read. I pair typefaces that suit your brand’s voice, then define how they work together across headings, body text and detail, so everything you publish feels like it came from the same hand.
Crystal Castle & Shambhala Gardens: Type system: Hunter, Crimson Pro and Sintony